Ruly Press

Ruly Press Trademark School
For Brand Proprietors And Their Creative Professionals

Companies routinely sink enormous amounts of time and money into would-be trademarks without considering the legal strength and viability of the marks. Too frequently, they also neglect critical steps for keeping their marks in force. Business is all about the bottom line. If a company wants to protect its brand and maximize its value, the company's creative professionals have to understand trademark fundamentals.

Ruly Press offers customizable, on-site training programs. Our popular "Trademark School" delivers a toolbox of trademark-related DOs and DON'Ts for creative specialists. Here are some of the comments we received from marketing and design professionals following a 2-hour program presented by Elizabeth T Russell entitled, 101 Monumental Trademark Errors And How To Avoid Them:



"Great overview of this topic, without being 'too lawerly' or given to jargon."

"Very informative and entertaining. Examples and case studies very helpful in understanding the nuances of these laws."

"I enjoyed the session -- makes me realize how much I don't know. Beth Russell is excellent."

"Thank you, thank you! This should be required for every graphic designer, marketer and purveyor of promotional products."

"Excellent presentation! I liked the practical examples as opposed to 'legalese' emphasis."

"Thank you! Very informative -- you saved me at least $500 for one mistake and also made me realize I need to change the name of my soon-to-be business!"

"You were excellent. I got many takeaways. Frankly, I was not aware of ongoing obligations to preserve/maintain my trademark!"

"Fabulous coverage of a very diverse and complicated area."

"You are Goldilocks. It was just right: enough info to steer me in the right direction, no 'lawyer speak' to overwhelm, but you didn't waste my time with basics, either."

"Elizabeth is an excellent presenter. She is able to present complicated ideas in an entertaining way."

"Extremely helpful! I am a designer at a medium sized corporation. I plan to take many new findings back with me. Thank you!"